About us

For many of us, death is an uncomfortable topic. Talking to our loved ones about their funeral wishes, or communicating our funeral wishes to them, can be especially difficult. The Farewell Guide tool aims to change this. 

Arranging a funeral can feel overwhelming, but The Farewell Guide makes the process simpler by helping you find a local funeral director and compare funeral directors with clarity and confidence.

Whether you’re arranging a funeral now or planning for yourself in the future, we are here to help. Our secure funeral wishes tool allows you to record and share your end‑of‑life preferences, giving loved ones clear guidance when it matters most. With our transparent and independent comparison platform, you can explore trusted funeral providers, review pricing and services, and choose the support that best reflects your needs, values, and budget.

We’re here to guide you every step of the way — all completely free — because saying farewell should be personal, supported, and never complicated.

Start your funeral plan today at The Farewell Guide.​​​​​​​

We want to support you. 

At The Farewell Guide, our mission is to foster meaningful discussions about death among loved ones. We strive to make funeral costs  and services transparent, empowering individuals to celebrate their lives in a way that reflects their unique wishes. Our goal is to help you find the best local funeral director  to honor those wishes with compassion and professionalism. Together, we can navigate the journey of planning a funeral that truly celebrates a life well-lived.


Rebecca, our founder, dedicates the concept of The Farewell Guide to her Auntie Kathy. After the tragic loss of her Aunt, she witnessed her young family navigate this awful time - and it allowed her to see first hand the difficulties of dealing with a funeral, finances and family grief. The process of organising a funeral had to be changed, and this is how The Farewell Guide was born. “Kathy lit up so many people’s lives. This tool will help thousands of families through the toughest moments of their lives: celebrating those that have lived, and creating lasting legacies for future generations. For every family that The Farewell Guide helps, my hope is that a part of my auntie’s spirit continues to shine through.”

In loving memory of Kathleen Kenny
6th April 1961 – 19th May 2019


Meet the amazing team, friends & Investors

At The Farewell Guide, we understand the deep impact of losing a loved one. Our dedicated team has personally experienced the grief and challenges associated with organising a funeral. With decades of experience our mission together is to simplify the funeral planning process, offering compassionate support to those navigating this difficult journey.

We are committed to creating a free resource that not only alleviates the burden of funeral arrangements but also honours the legacies of those we hold dear.  

Join us in making the farewell experience as smooth and supportive as possible. Together, we can honour lives with the best funeral posisble. Discover how The Farewell Guide can help you during this challenging time.


Non-executive team & advisers

A quick tour of key platform features

Proud to partner and donate to:

Hospice UK
Couple on Bench