Rebecca Peach is an experienced entrepreneur and deeply consumer focused chief executive who has become one of the UK’s most influential voices in funeral planning, end‑of‑life support and consumer protection. She founded The Farewell Guide after navigating the overwhelming and fragmented process of arranging a family funeral. This personal experience sparked her mission to bring transparency, clarity and compassion to a sector where families often feel vulnerable and under‑informed.

Rebecca has since built The Farewell Guide into the UK’s leading independent online funeral planning and comparison platform, connecting families with over 5,000 trusted funeral directors nationwide and supporting them through at‑need and pre‑need planning.

A Recognised National Media Voice

Rebecca’s expertise has made her a trusted commentator across major UK broadcasters.
 

BBC Morning Live

She appeared on BBC Morning Live to discuss living funerals, advance wishes and why open conversations about death help families navigate grief with more confidence. Watch Here

ITV Tonight – “Funeral Costs: The Price of Dying”

Rebecca joined Adam Shaw to examine the rising cost of funerals and the financial strain placed on families, highlighting the need for transparency and clear consumer information. 

BBC Woman’s Hour (BBC Radio 4)

Rebecca featured on Woman’s Hour with Nuala McGovern, exploring the value of planning ahead, living funerals and the emotional importance of sharing end‑of‑life wishes. Listen Here

Her media presence reinforces her leadership as one of the UK’s strongest voices advocating for fair pricing, emotional support and consumer‑first guidance.

Driving National Change Through Strategic Partnerships

Rebecca’s leadership helped secure a landmark £1 million airtime‑for‑equity partnership with UKTV Ventures, enabling The Farewell Guide’s first national TV advertising campaign across seven major UK channels and increasing visibility to more than 25 million viewers per month. 

This deal marks a significant step toward her mission of making transparent funeral planning accessible to every household in the UK.

Industry Impact and Background

Before founding The Farewell Guide, Rebecca achieved success as an entrepreneur and digital innovator, building consumer‑centric platforms and championing transparent, accessible services. Her work continues to be shaped by empathy, lived experience, and a determination to improve the funeral sector for families everywhere.

Rebecca is also closely aligned with national charities, hospices and industry bodies working to make funeral planning more supportive, affordable and informed.

Why The Press Chooses Rebecca Peach and The Farewell Guide

Journalists, broadcasters and researchers rely on Rebecca Peach for clear, independent, data‑driven, consumer‑focused insight into the UK funeral sector. As the founder of the largest independent planning and funeral comparison sites in the country, Rebecca offers press teams unrivalled access to real‑time market knowledge, consumer behaviour patterns, and frontline experience.
 

Unmatched Access to Industry Data

The Farewell Guide connects users with over 5,000 funeral directors across the UK, forming one of the most extensive datasets on funeral pricing, service trends and consumer decision‑making. This provides journalists with a rare, up‑to‑date view of what families are choosing, paying and needing across different regions. 
 

A Trusted and Compliance‑Checked National Network

The platform champions a compliance‑checked, trusted community of thousands of funeral directors. This ensures that any insights or case studies sourced through The Farewell Guide come from verified, reputable professionals who meet transparency and pricing standards. This is particularly valuable for factual reporting, investigative journalism and consumer advice programming. 
 

High‑Credibility Commentary from a Recognised National Expert

Rebecca is a sought‑after contributor across major UK broadcasters. She has been featured on:

• BBC Morning Live, discussing living funerals and advance planning conversations. 

• ITV Tonight, speaking on rising funeral costs and consumer protection. 

• BBC Woman’s Hour, exploring the emotional and practical importance of planning ahead. 

Her ability to translate complex industry issues into accessible, empathetic commentary makes her a high‑value guest across TV, radio and digital media.
 

Partnerships That Strengthen Public Trust

The Farewell Guide’s £1 million airtime‑for‑equity partnership with UKTV Ventures reflects national recognition of the platform’s purpose and reliability. This collaboration expands reach to over 25 million monthly viewers, reinforcing credibility and ensuring the public can trust guidance derived through the platform. 
 

Story‑Ready Themes for Features and Programming

Press teams covering consumer affairs, cost‑of‑living issues, family life, grief, technology for good or societal change benefit from Rebecca's expertise in:

• funeral affordability and the rising cost of dying
• transparency and regulation
• living funerals and new end‑of‑life rituals
• pre‑paid funeral plans and the FCA‑regulated environment
• digital transformation of a traditionally offline sector
• grief‑support tools and consumer empowerment

Rebecca and her team are also able to provide regional insights, case studies, data‑backed trends, and expert commentary at short notice.
 

Press Contact Details

To request interviews, expert commentary or media appearances with Rebecca Peach, please contact:

Press & Media Team – The Farewell Guide

Email: press@thefarewellguide.co.uk
Alternative: hello@thefarewellguide.co.uk
Phone: 01270 447 774
Website: thefarewellguide.co.uk

The press team can support with:
• TV and radio bookings
• Print and digital commentary
• Quotes on funeral industry trends
• Features on transparency, consumer rights and end‑of‑life planning
• High‑resolution photography and media assets