If you've tried searching for a funeral director on Google lately, you might have noticed something odd. Instead of local results or websites, you're more likely to see ads, unhelpful directory sites, or even less helpful information panels that don't offer much clarity.

So what's going on?

Google's Changing Priorities

Google used to be good at showing small local businesses when you searched for things like "funeral directors near me". But now, it's pushing more sponsored content and large directories that may not always prioritise relevance or transparency. That means independent funeral directors are harder to find, even if they’re just around the corner.

Why It Matters

When someone dies, we don’t always have time to scroll through pages of listings. We need clear, local options fast. If Google hides local funeral directors behind ads and directories, it’s harder for people to get the help they need.

The Human Side

Funerals are personal. Most people want someone who understands their area, their culture and their needs. But if search results only show national companies or pay-to-appear sites, we risk losing that human touch.

Where We Come In

At The Farewell Guide, we list thousands of directors throughout the UK – not just the ones who pay to appear. That means you can find great local funeral directors who may not have a website, don't advertise, or aren’t showing up on Google, but still offer an excellent personal service.

We also appear high in Google search results, so we make it easier for people to find the help they need, quickly and clearly. If you're a funeral director, it's free to claim your profile with us and make sure people know who you are and what you offer.

What You Can Do

• Use trusted platforms like The Farewell Guide to find funeral directors in your area

• Make a plan in advance so your loved ones aren’t left searching in a hurry

We believe in giving people clear, honest options for their send-offs. That includes helping you find the right support when the time comes.

Want to make a plan that makes things easier for your loved ones? Start here.
 

Suggested Reading:

How to Write a Funeral Order of Service

Pushing Up the Daisies: A guide to human composting

Talking to Your Loved Ones About Funeral Wishes