We’re pleased to share that The Farewell Guide has been featured in The Times, highlighting the shocking reality of funeral price variation across the UK, and why it has never been more important to compare your options.

Using exclusive data from our platform, the article reveals that the cost of a basic funeral can vary by as much as £3,000 in the same local area. It’s a stark figure, and sadly, one that reflects what we've been seeing for years. Families are being quoted vastly different prices for similar services, often without knowing what a fair deal actually looks like.

Funeral Costs: The Hidden Gap

In the article, The Times explores the reasons behind the huge differences in pricing. It can come down to overheads, whether a provider is independent or part of a national chain, or even just brand recognition. But the message is clear: price does not always reflect quality, and without comparing, many families end up paying more than they need to.

The problem is that most people do not feel comfortable shopping around when arranging a funeral. It is an emotional time, and the industry has not made it easy to compare prices or understand what is actually included.

How The Farewell Guide Helps

That is where The Farewell Guide comes in.

We are here to bring transparency, clarity and choice to end-of-life planning. Our free, UK-wide comparison tool lets you:

• Compare local funeral providers by price, service type and customer ratings

• See clear, itemised breakdowns of what is included in each package

• Filter by type of service, including traditional funerals, direct cremations and green burials

• Get in touch with providers directly or book online through our platform

You can make informed decisions in minutes, without pressure or upselling. We do the research so you can focus on what matters.

Real Savings, Real Stories

Families across the UK have saved hundreds, and sometimes thousands, by using our tool. Others have found more personal or meaningful options they did not know were available. Every family is different, and every goodbye should be too.

Our Mission

At The Farewell Guide, we believe that everyone deserves a meaningful and affordable farewell. That starts with open, honest information and a service that puts families first.

We are proud that The Times chose to spotlight this issue using our data, and even prouder to be driving change in an industry that is long overdue for transparency.

Take Control of Funeral Costs

If you or someone you know is planning a funeral, or even just thinking ahead, we encourage you to use our comparison tool. It is completely free and could help you save money and make more confident choices.

Make a plan today.

Saying goodbye is never easy. Overpaying should not be part of it.